Hello! My name is Shelly Dolbeer and I am the Creative Director here at Mulder Consulting, LLC (‘MULDER’). Becoming an energy efficiency graphic designer was not the path I envisioned for myself—the journey has been both challenging and rewarding. In this blog post, I’ll share my personal story and the steps I took to embark on a career that not only fuels my creative passion but also contributes to a more sustainable future.
Discovering my Passion for Graphic Design
While many designers typically embark on their creative journeys from an early age, my path into the world of design was unexpected. Initially, my professional career started with account management, far from the artistic endeavors that always captivated my imagination.
I kicked off my career in the dynamic realm of real estate, initially serving as an administrative assistant. Over time, I embraced evolving roles and responsibilities, ascending to the position of a marketing coordinator, and eventually, I found myself at the helm of marketing management, overseeing a luxury real estate program.
During this stint I discovered an exciting synergy between my strategic and organizational skills and my innate creative abilities. I collaborated closely with the graphic designer to the luxury program and witnessed the transformative power of design in marketing.
Education and Skill Development
This revelation became a turning point in my professional journey. Undeniably, the allure of graphic design was a magnetic pull toward this captivating field. Emphatically, I made the leap into a graphic designer role with a prominent commercial real estate company.
In this new chapter, I channeled my strategic insights and organizational acumen into my design work. My diverse background and creative outlet created impactful visual experiences that conveyed messages effectively, capturing essence and value.
Moreover, I dedicated myself to sharpening my graphic design skills, swiftly discovering the art of translating potent messages and innovative ideas into sleek and compelling designs. My journey as a designer became a vehicle for transforming clients’ visions into tangible realities, breathing life into their concepts.
I strived for efficient, clean design in every project, blending it with captivating visual storytelling for maximum impact. It’s the foundation of my design philosophy, blending message essence with top-tier aesthetics and functionality in every creation.
By day I committed to my full-time job; by night, I explored freelancing, extending my design services beyond the real estate sector. Through this endeavor I made a fascinating revelation: my design skills transcended industry boundaries. This ignited a passion to offer expertise to a diverse range of brands, each with its unique story and identity.
The Shift Towards Energy Efficiency
The prospect of transitioning into the energy efficiency industry within my professional career was met with exhilaration. Here, I found the perfect avenue to channel my creativity into a purpose-driven vocation. As a leader, I played a pivotal role in shaping the creative marketing strategies for over 23 distinct brands. It is more than a job; it is a sense of fulfillment, knowing my work contributes to something greater.
The Impact of My Work
Immersed in energy efficiency design, I’ve created visuals highlighting sustainable living’s benefits and the importance of eco-conscious choices. My journey led me to actively participate in campaigns that exert a transformative influence on individuals and businesses alike, compelling them to embrace energy-saving practices such as the adoption of LED lighting, enhancements in insulation, and prudent water consumption.
The knowledge that my designs are playing a pivotal role in fostering a more energy-efficient world is immensely gratifying. It’s a testament to the power of design in shaping a brighter, more sustainable future.
The Ongoing Journey
In my role as the Creative Director of the Creative Services Team at MULDER, my journey as an energy efficiency designer is an ongoing, ever-evolving adventure. Our field continually evolves, and I’m dedicated to remaining at the forefront of innovation in an ever-changing landscape. Continuously, I explore emerging tech and pioneering design strategies, keeping our creative work at the cutting edge of progress.
In these challenging environmental times, my role has gained profound significance in the global battle against climate change. Above all, our work is not just a job; it’s a calling to inspire change and drive the solutions for the world.
My journey to energy efficiency design harmoniously combined marketing, design, and a growing passion for sustainability. This path is immensely fulfilling, catalyzing an eco-friendly future while nurturing my creative passion. Sharing this enthusiasm with my team has only added depth to the joy I derive from my work.
For those considering a career in graphic design, especially if you have a keen interest in sustainability, rest assured that a remarkable niche awaits you in the energy efficiency industry. Your artistic talents can transcend mere aesthetics, creating real-world impact for a more sustainable and environmentally responsible world. It’s a journey filled with purpose and the potential to make a tangible difference on a global scale.